Facebook and Instagram owner Meta said Tuesday it's scrapping its third-party fact-checking program and replacing it with a Community Notes program written by users similar to the model used by Elon Musk's social media platform X.
Starting in the U.S., Meta will end its fact-checking program with independent third parties. The company said it decided to end the program because expert fact checkers had their own biases and too much content ended up being fact checked.
Instead, it will pivot to a Community Notes model that uses crowdsourced fact-checking contributions from users.
“We’ve seen this approach work on X – where they empower their community to decide when posts are potentially misleading and need more context,” Meta's Chief Global Affairs Officer Joel Kaplan said in a blog post.
The Associated Press had participated in Meta’s fact-checking program previously but ended its participation a year ago.
The social media company also said it plans to allow “more speech” by lifting some restrictions on some topics that are part of mainstream discussion in order to focus on illegal and “high severity violations" like terrorism, child sexual exploitation and drugs.
Meta said that its approach of building complex systems to manage content on its platforms has "gone too far" and has made “too many mistakes” by censoring too much content.
CEO Mark Zuckerberg acknowledged that the changes are in part sparked by political events including Donald Trump's presidential election victory.
“The recent elections also feel like a cultural tipping point towards once again prioritizing speech,” Zuckerberg said in an online video.
Meta's quasi-independent Oversight Board, which was set up to act as a referee on controversial content decisions, said it welcomed the changes and looked forward to working with the company "to understand the changes in greater detail, ensuring its new approach can be as effective and speech-friendly as possible."
Meta's new board will include UFC boss Dana White, who is in Trump's orbit
Meta has appointed three new members to its board of directors, including Dana White, the president and CEO of Ultimate Fighting Championship and a familiar figure in the orbit of incoming President Donald Trump.
The social media company, which owns Facebook, Instagram and WhatsApp, is also adding auto tycoon John Elkann and tech investor Charlie Songhurst, Meta CEO Mark Zuckerberg said in a Facebook post late Monday.
Tapping White to join the board could be seen as Zuckerberg's latest maneuver to improve ties with Trump, who was once banned from Facebook. After Trump won re-election in November, Zuckerberg dined at the president-elect's Mar-a-Lago club in Florida and Meta donated $1 million to Trump's inauguration fund. Other Big Tech companies such as Amazon have donated similar amounts.
Trump is a longtime UFC fan and frequent attendee of major fights.
His ties with White date back to 2001, when White hosted a UFC at the Republican's former casino-hotel in Atlantic City, New Jersey, the Trump Taj Mahal. Trump has also appeared with White at UFC matches over the years, especially in his 2024 campaign as part of efforts to appeal to younger male voters.
White, in turn, has had speaking roles at the 2016, 2020 and 2024 Republican conventions and appeared on stage at Trump’s election victory party in November, even speaking briefly to the crowd.
The pair attended a UFC pay-per-view card after the election at Madison Square Garden, where fans applauded as organizers showed video highlights of Trump's road to reclaiming the White House.
White has built UFC “into one of the most valuable, fastest growing, and most popular sports enterprises in the world,” Zuckerberg said. “I’ve admired him as an entrepreneur and his ability to build such a beloved brand.”