In a world where mental health and community support are often overlooked for Black men, one Chicago native is working to change that one bouquet at a time. Robert Washington-Vaughns founded the Black Men Flower Project, which aims to uplift and encourage Black men through the power of flowers.
The inspiration behind the organization stems from Robert’s own personal journey with mental health. After taking a break from work and spending time in a mental health program, he was struck by the healing power of nature and community.
“We’ve kind of made nature a feminine thing,” Robert said. “Men love flowers, men love nature, men love being outdoors, and it's not un-masculine to want something that's beautiful,” Robert added.
This realization led him to start giving flowers to his male friends and family members to remind these men that they are cared for and thought of.
What began as a personal gesture has blossomed into a nationwide movement, with the Black Men Flower Project now operating in cities across the country and even Trinidad.
Ronald urges people to see that Black men are constantly in survival mode rather than thriving off their own success. From racial injustices to stereotypes, Black men are breaking down barriers that he feels are put in place to keep them separate.
“Are we just athletes, are we just rappers, are we just artists? Are we just supposed to burden this sense of societal struggle and upheaval of the system? Are we always supposed to be in this dire state of struggling and trying to rise up?”
Anyone can send a bouquet to someone in their life through the Black Men Flower Project’s nomination process. However, Robert emphasizes that the project is not about merit or perfection, but rather about showing up for one another.
Beyond the beautiful arrangements, Robert is fostering a sense of belonging and bringing many alongside this mission. He partners with local florists and organizations to ensure the flowers are not just a one-time gesture, but a way to connect communities and their needs.
Despite the organization’s name, those of all ages, races, and demographics also can receive flowers.
To get involved or nominate a deserving recipient, visit the Black Men Flower Project website.